'Previously on' tamanguu – the journey of our startup until today- Posted by Johannes Ripken
In the context of popular TV episodes, the slogan “Previously on…” is regularly used as a quick summary for those who just joined the series or who need a summarising reminder for the previous story. tamanguu has also a story behind the curtain. So let’s have a look on what happened so far.
In order to tell the whole story, we need to jump back in time: the initial idea to provide a smart software solution for artist management came up in 2013 when I was finishing my Ph.D. in music business, which focussed on holistic, identity-orientated artist development. It took some more years of experience in the music industry to recognise the concrete and significant need of solving multiple problems around artist management. So, in early 2016, I started writing down the idea of the big picture of tamanguu in detail. After presenting the idea to Michael Arpe, owner of the successful think tank ma design, and later to Dr. Wolfram Schroers, we decided to fill the idea and business plan with life and to tackle this huge project.
The official start was in April 2017, when the startup was founded. From April to September 2017, three highly experienced experts joined the tamanguu team. Enthusiastic and passionate, but yet critically analysing; experienced and established in our domains, but yet continuously heading for new shores; firmly convinced of the big picture of tamanguu, but yet fully sensible for realising this goal step-by-step – this describes how we pursue our vision.
Following the method of agile software development, we identified the main problems and challenges through interviews with potential customers and thereof the minimal viable product for the development: tamanguu.contacts – the digital assistant to relationship management, which represents our concept of guided relationship management. Here, we are in October 2017: moving towards our beta test, presenting the tamanguu brand to the world.
Effective Social Media Marketing- Posted by Friederike Schymura
Being always up to date, knowing the latest trends, being networked with all our friends and colleagues - that is what we aspire to in today’s society. If you’re not online, you missed something. But how can you cope with the flood of information in the social media? And what exactly are they, these social networks? We all know Facebook, Twitter and others, whose roles are becoming increasingly important, especially in a professional context. But do we really know why they are hardly imaginable in our society and why we use them at all?
The Power of Networking- Posted by tamanguu
”Knowledge is power. Grades are everything. Qualifications before personality.” Those who have just finished high school, university or are still at the beginning of their career will have heard these or similar sentences many times. Because in our performance-oriented society, maximum performance is expected. However, once you have arrived in the real world of work, you quickly notice: yes, good performance is essential. But useful contacts and strong relationships are even more important.
Welcome to the tamanguu blog!- Posted by Johannes Ripken
The big picture of tamanguu is to build the digital assistant to advanced and holistic artist management. Following this path, we develop useful and powerful tools for managers and artists who are involved in artist management tasks. Tools which accompany, guide, support, connect and improve the users’ business.