Converting YouTube Videos into Cash- Posted by Johannes Ripken
Part 5 of our blog series “Effective Social Media Marketing”
Videos are everywhere and - combined with a clever strategy - a very powerful marketing tool. Record companies, artists, influencers, event organisers, media companies and many other companies from a wide variety of industries have been relying on high-quality video material for many years in order to reach their target group. Recently we have already given some tips on which ingredients will lead you to a successful YouTube channel. But since success always comes with money, this time we’ll show you how to monetize your content on YouTube.
Money, Money, Money…
There are two direct ways of converting video clicks into a source of revenue: channel monetization through third-party advertisements and the monetization of your own content via the Content ID System. Furthermore, product placement in videos can also be mentioned as an indirect monetization option.
1. Channel Monetization:
With YouTube there is always the possibility to monetize your own videos by external advertisements, which are played before or during the video. So if you upload your own material only to your channel, then the sole channel monetization makes sense.
On the 16th January 2018, YouTube announced that increased minimum requirements for the monetization of a channel will be enforced. Since then, a channel requires at least 1.000 subscribers and 4.000 hours of play time within the past 12 months. In particular, the play time is a lot for independent record labels and not yet fully established artists! Assuming that the video channel consists mainly of videos less than 5 minutes (music videos, short tour, studio, everyday diaries, etc.). The average playback time of the videos is expected to be lower, e. g. 3 min. Accordingly, you have to generate 80.000 video views per year in order to be considered for channel monetization.
If your own channel meets YouTube’s requirements and has been approved for monetization, you can’t use it until your YouTube account is connected to an AdSense account. This can be enabled in the channel settings. It is important that you can only monetize videos where the copyright is entirely yours. For example, if you have a song in the background of which you don’t own the copyright or master/performance rights, you can’t use this video for your own monetization.
Unfortunately, YouTube does not offer any possibility to decide for yourself which ads will be played. However, you can choose between two display types: Overlay-in-video ads are ads that appear in the lower half of the video and can be clicked off or clicked on. TrueView In-Stream Ads are ad videos that appear before or during your video and can be clicked away after five seconds.
2. Content ID:
Behind the cryptic name Content ID is a YouTube song recognition system that offers a software of rights management - not only on your own channel, but on the entire YouTube platform. This is especially interesting for holders of music rights!
The music of many artists, however, is not only published on their own channel but on other channels of users who love or process the music (DJ mix, background music for their videos, remixes). In this case, it makes sense to think about using the Content ID System and not just monetization.
Monetization via the Content ID System can usually be done through music distributors. If your music is published via digital distribution in streaming services and download shops, monetization via Content ID is often already included. If this is not transparent for you, since you can usually only see the clicks and the license fees in the license statements, there is the possibility to use explicit providers for the YouTube monetization. Examples are Adrev, Vydia, Orfium. In this case, you should make sure that no digital distributor is in possession of YouTube rights to avoid conflicts of rights.
3. Product Placement:
Another way to earn money with YouTube is product placement. Here, you are compensated for placing products from an external company in your own video. If you are interested in this kind of monetization, you should always remember to inform YouTube about the product placement. You can do this in the monetization area under the selection of advertisements. YouTube constantly checks uploaded videos for product placements. If you haven’t marked them in your videos, it can quickly become expensive.
More Social Media Marketing Input?
Want to learn more about social media marketing? Then have a look at our additional blog posts on this topic!
Part 1 of our blog series “7 Tips for successful Instagram marketing”
Part 2 of our blog series “5 Tips for successful Facebook Marketing”
Part 3 of our blog series “Take the cake with 7 Twitter Tips”
Part 4 of our blog series “And Action! - Making your own YouTube Channel successful”
How can tamanguu help me to succeed?
Relationships are so significantly important in business and today’s relationship era that you can say: Without strong relationships you are not successful! At the same time, it takes a lot of time to build relationships that you often don’t have in your professional life. tamanguu accompanies and structures your business networking with focus and clear, intelligent action recommendations to build and maintain business relationships more effectively and efficiently.
Get in touch with us for a beta access if you are interested in strengthening your relationship building and business networking!
If you need an appetiser: Join our FREE email-based Business Networking Master Class
5 Benefits of smart Networking- Posted by Friederike Schymura
A fisherman throws out his net. By chance, but also by knowledge of the sea and fish, he catches big and small fish. However, fish will escape him if his net is not carefully tied. Nor does he rely on the fact that it is eternally net with one and the same yarn. He rebuilds and cares for it so that he will fish effectively and efficiently again and again.
Whoever does networking knows this procedure. Or maybe not? Personal networks are deliberately and systematically built up, maintained and used. We all do networking, but this will be even more successful if we pay attention to a few things and become aware of the potential consequences. Whoever does networking properly, i. e. systematically, has more potential for success than the one who leads many relationships to many people unplanned. Networking, i. e. the network of relationships, has great potential that can only be exploited through systematic and goal-consciousness. Just like the fishing net, the network of contacts must be carefully maintained and renewed so that no catch is missed.
German Music Industry with high Expectations on tamanguu- Posted by tamanguu
While we are busy developing the beta version of tamanguu.contacts and making tamanguu known to the music industry, we have experienced a lot of positive and motivating experiences in the last two months. A new press release is available here for current events:
The still new Kiel-based start-up tamanguu is gaining increasing recognition in the German music industry. The most important industry magazine “MusikWoche” recommends tamanguu on the front cover of its magazine. Well-known industry experts continuously register for the beta phase starting in spring.
VIDEO: The Power of Networking - Eva Ries- Posted by tamanguu
Part 2 of our video series “The Power of Networking”
The music industry is, like all creative industries, the prime example of the relevance of networking. Especially in this area, creative processes and services and the emotional involvement with the own work and person have a significant impact and are important. tamanguu executes interviews with several selected interesting personalities of the music industries about their experiences, knowledge and opinions regarding networking and relationship management.
We are glad and proud to present this interview with the internationally experienced, high-profile artist manager Eva Ries, who has been working for 25 years in the USA in various positions. Outstanding to mentioned are her management activities for RZA / Wu-Tang Clan, her position as Vice President International Marketing at Sony Music and her A&R and general manager activities for BMG Ariola with the signing of DJ Tomekk feat. Curse “Ich lebe für Hip Hop”.
This interview is held in German language. Therefore, we prepared the videos with subtitles which you can enable in the YouTube player. Additionally to the subtitles, you can read the full transcript of the interview below.
And action - Making your own YouTube Channel successful- Posted by Laura Josczok
Part 4 of our blog series “Effective Social Media Marketing”
Moving images are becoming increasingly important in digital communication. Everybody using social media will have noticed for a long time that more and more videos appear in the timeline not only on YouTube, but also on Instagram and Facebook. Although Facebook prefers Facebook Video and Instagram doesn’t allow you to upload direct YouTube videos, YouTube still is the largest and most important video platform on the net: as the second largest search engine after Google, the service attracts more than one billion users a month with its 400 hours of uploaded video per minute (!). An inexperienced user can get sick with this enormous amount of video competition. After all, how can you successfully present your own videos to your target group? There is no patent formula, but there are still some tips on how to optimize your own channel and how to be preferred by the YouTube algorithms.