Founders' Anecdotes: Discovering the Power of the own Network- Posted by Johannes Ripken
When I started becoming serious about the business idea of tamanguu, it was useful to comb my digital network on LinkedIn and XING with regard to persons who could contribute to tamanguu with their experience, knowledge or network and might be potential future customers later. This process was a real eye-opener since I recognised the strength of my network, which I wasn’t aware of and, therefore, didn’t use to its full extent in the past.
A main reason for this missing awareness was that I didn’t regularly check what was going on in my network. Actually, it costs time to stay up-to-date. Social networks like Facebook filter the flood of news and information based on your user behavior to those which are relevant for you and your network in that particular moment. What they don’t do is focussing on possible future opportunities or highlighting those with similar interests or experiences. However, making the most out of the network is about staying or getting in touch with people who you possibly could collaborate with to enhance your career successfully. It is about building a lasting relationship to the relevant, valuable contacts.
Well, let’s jump back to my story, as it comes to relationship building. With the large number of interesting contacts in my network, I started to reconnect with some of them. Certainly, there were persons who I had contact with in the past weeks, but also several people without any conversation for many months or even several years. Getting in touch with the latter ones was a little bit awkward like “Hey, we didn’t speak for 6 years. How is it going?” with having in mind that I wanted to ask them for advice or support. I could reduce some awkwardish feelings by bringing back common memories and experiences or addressing common steps in life since then like getting married, having kids, moving to other cities or countries. What I did abstractedly was to address the emotional connection, which is essential in relationship building. To keep this emotional connection, it requires regular interactions and opportunities to stay in touch in a reasonable way.
In this period, I wished to have an easy solution to do this relationship building and management. Therefore, I started researching for digital tools for mastering this challenge, which led me to several CRM (= Customer Relationship Management) solutions. Unfortunately, these had a different feel and other features, as I was looking for. CRM tools are generally sales-driven with a sales pipeline, focusing on selling opportunities and non-personal features like automated emailing with sales funnels. Therefore, personal, emotional relationship management was not in focus of these solutions… maybe that’s why they are called CUSTOMER relationship management. The collaborations and relationships in the music industries can be rarely put into a sales pipeline of a general CRM tool. Strong and emotional relationships, however, are crucial when it comes to collaborations and success in the music industries, because succeeding in music is driven by the emotion, passion and enthusiasm of the involved people. Simply summarised: many things, but especially music as an emotion-driven product, can be better sold when you are enthusiastic about it.
Finally, I realised that a relationship management solution must be a part of the big picture of tamanguu. With the whole experience since the discovery of my own network’s power, this solution even needs to support me in recognising opportunities for relationship building. In the end, the idea of a ‘Guided Relationship Management’ (= GRM) solution was born and is currently in development, so that the users of tamanguu will soon be able to benefit from it. If you experienced the same regarding your network or having the desire to get more value from your network, register for the beta version of tamanguu.contacts.
If you are curious about how tamanguu.contacts can assists you in building and maintaining strong relationships to your relevant business contacts and thereby becoming more successful, register for our beta on our homepage: www.tamanguu.com
'Previously on' tamanguu – the journey of our startup until today- Posted by Johannes Ripken
In the context of popular TV episodes, the slogan “Previously on…” is regularly used as a quick summary for those who just joined the series or who need a summarising reminder for the previous story. tamanguu has also a story behind the curtain. So let’s have a look on what happened so far.
Effective Social Media Marketing- Posted by Friederike Schymura
Being always up to date, knowing the latest trends, being networked with all our friends and colleagues - that is what we aspire to in today’s society. If you’re not online, you missed something. But how can you cope with the flood of information in the social media? And what exactly are they, these social networks? We all know Facebook, Twitter and others, whose roles are becoming increasingly important, especially in a professional context. But do we really know why they are hardly imaginable in our society and why we use them at all?
The Power of Networking- Posted by tamanguu
”Knowledge is power. Grades are everything. Qualifications before personality.” Those who have just finished high school, university or are still at the beginning of their career will have heard these or similar sentences many times. Because in our performance-oriented society, maximum performance is expected. However, once you have arrived in the real world of work, you quickly notice: yes, good performance is essential. But useful contacts and strong relationships are even more important.
Welcome to the tamanguu blog!- Posted by Johannes Ripken
The big picture of tamanguu is to build the digital assistant to advanced and holistic artist management. Following this path, we develop useful and powerful tools for managers and artists who are involved in artist management tasks. Tools which accompany, guide, support, connect and improve the users’ business.