Future Music Camp Recap- Posted by Friederike Schymura
Photo Copyright: Sven Tillack
The website of the Popakademie, organizer and location of the event, describes what is and was essential for the Future Music Camp in addition to content topics: “As always, an important part of the Future Music Camp: Networking!”*
On the 26th and 27th April the ninth Future Music Camp took place and tamanguu was present. This year’s theme of the industry meeting was “ Digitalisation in live business “. The ever growing and meanwhile economically strongest sub-market of the music industry was the centre of the keynotes in the morning as well as of the discussions and sessions in the afternoon. How do we deal with the oversupply of events? How are ticketing, analytics or marketing changing as a result of digitalisation?
A keynote speech was particularly well received by the visitors. Sebastian Aab of Cosmopop captured the spirit of the time with his assessment of modern, experience-oriented event marketing. The new EU Data Protection Ordinance (DSGVO) was also discussed, although it is applied in almost all areas of the industry and therefore still provides much uncertainty. Samir Barden, founder of the IT startup Herockey, was also dealing with data protection and the opportunities that festivals in particular can use and exploit sensibly by using personal data for the benefit of their customers. Of course, an important trend should not be missing: the Blockchain. In his keynote speech, Alex von Harsdorf (gigmit) demonstrated the opportunities and potential of the new technology, for example with regard to the security and transparency of ticketing, and in some cases (such as Kraftklub).
Despite the quite high level of keynotes, which definitely require prior knowledge, there were enjoyable and stimulating discussions at the event. The Future Music Camp provokes thought-provoking impulses and provides motivation to study one or the other topic and to talk to experts directly on site - an opportunity that no one in the industry should miss. However, the keynotes were not only of interest to actors in the live sector, because digital marketing methods, innovative tools and current input on the subject of rights management is probably elementary for everyone interested in the future of the music industry.
Besides the exciting keynotes and sessions of experts from the music and media industry, all participants, experts and students were there to network. Whether active or passive - Networking is and remains an essential part of such an event. Due to the great demand in recent years, the keynotes and the free breakfast were moved to the Jungbuschhalle (with a capacity of 400 people) next to the Popakademie. The large outdoor area and the Poppakademie as a place for sessions and free drinks (sponsored by Spinnup) at the Get Together on the first evening invited to stay, exchange, get to know and network.
The special feature of this industry meeting is the mix of students from the Poppakademie and actors from the music industry, who exchange ideas at eye level. While the keynotes were given by experts from various areas of the music industry, the sessions were mainly held by students of the Popakademie. Thus, a contact point has been established here for the entire cross-section of the industry - for students who are building up their knowledge and network, for career starters and the experienced ones who want to update their network and inform themselves about current trends and opportunities. The Future Music Camp also offers added value for musicians trained at the Popakademie, because a certain do-it-yourself mentality has established itself since the digitalisation of marketing and exploitation and the Internet at the latest as the most important media and communication channel.
Many thanks to the organisers and helpers for another great Future Music Camp - we are looking forward to next year’s anniversary event!
Also interesting in this context:
In this sense: Happy Networking!
About the Relevance of Record Labels- Posted by Laura Dahmen
Brave new digital (music) world?
If you had to invest a lot of money in the marketing machinery in the past, you could do it yourself through social media with Facebook, Instagram and co. Whether newcomer, already established music artist or also actors of completely different industries - there seemed to be no limits to self-marketing. Social Media seemed to be THE marketing tool. It revolutionised classic marketing methods - a new era began with the rise of so-called social media stars.
The music industry was also affected by these developments. Music labels no longer had the same meaning as before. Musicians could suddenly be the blacksmiths of their own happiness, interact personally online with large crowds of people, discover the opinions and needs of their fans, and build an emotional connection through personal messages. Planning and executing a release in DIY style seemed simple and therefore attractive - especially for musicians without a label. But…
VIDEO: The Power of Networking - Asli Kaymaz- Posted by tamanguu
Part 3 of our video series “The Power of Networking”
The music industry is, like all creative industries, the prime example of the relevance of networking. Especially in this area, creative processes and services and the emotional involvement with the own work and person have a significant impact and are important. tamanguu executes interviews with several selected interesting personalities of the music industries about their experiences, knowledge and opinions regarding networking and relationship management.
This time, we have interviewed the young artist manager Asli Kaymaz, who has gained experience in two interesting roles in the music business. She worked for Universal Music Germany, mainly as talent scout for their discovery and distribution platform Spinnup. Since 2015, she works as assistant for the head of the artist agency Chimperator Live GmbH, who are in charge for some Top10 charting artists from Germany like CRO, Bausa or Namika.
This interview is held in German language. Therefore, we prepared the videos with subtitles which you can enable in the YouTube player. Additionally to the subtitles, you can read the full transcript of the interview below.
Music Industry Insight: A&R and Networking with Tjark Hartwig, Four Music- Posted by Friederike Schymura
“Networking is essential. You definitively have to know a lot of people.” (Tjark Hartwig, A&R-Manager, Four Music, Sony Music Germany)
When an artist decides to pursue his passion professionally, he has to make a variety of decisions: Who can help me with what matters? How do I have to perform? How do I connect to any contacts I need? Do I actually need a label? These are all questions that a young artist deals with - but not only the artist, labels also deal with exactly these topics: How can your own network be expanded? What does an artist need to be signed and where can I find these artists?
About this topic, tamanguu talked to Tjark Hartwig, A&R-Manager at the Berlin record label Four Music.
5 Networking Stereotypes - and how to handle them- Posted by Laura Josczok
Whoever visits networking events more often will have noticed that there are always recurring types of networkers. It may be stereotypes, but as we all know, there is always a big truth about such stereotypes. But which guys are they, how do I recognize them, deal with them? And if I find myself in the description: what should I pay attention to and what can I do better?