2018-02-07 00:00:00 +0100
Part 5 of our blog series “Effective Social Media Marketing”
Videos are everywhere and - combined with a clever strategy - a very powerful marketing tool. Record companies, artists, influencers, event organisers, media companies and many other companies from a wide variety of industries have been relying on high-quality video material for many years in order to reach their target group. Recently we have already given some tips on which ingredients will lead you to a successful YouTube channel. But since success always comes with money, this time we’ll show you how to monetize your content on YouTube.
2018-01-10 00:00:00 +0100
Part 4 of our blog series “Effective Social Media Marketing”
Moving images are becoming increasingly important in digital communication. Everybody using social media will have noticed for a long time that more and more videos appear in the timeline not only on YouTube, but also on Instagram and Facebook. Although Facebook prefers Facebook Video and Instagram doesn’t allow you to upload direct YouTube videos, YouTube still is the largest and most important video platform on the net: as the second largest search engine after Google, the service attracts more than one billion users a month with its 400 hours of uploaded video per minute (!). An inexperienced user can get sick with this enormous amount of video competition. After all, how can you successfully present your own videos to your target group? There is no patent formula, but there are still some tips on how to optimize your own channel and how to be preferred by the YouTube algorithms.
2017-12-21 00:00:00 +0100
Sure, tamanguu.contacts stands for networking and relationship management. A tool that helps to strengthen relationships with important contacts in your own network.
In this blog article I explain why a strong network is crucial for economic success. Charles Fairchild writes in his book “Pop Idols and Pirates” to go with it: The aim of (the music industry) is to benefit from the dissemination of music material via sustainable networks. (…) This can best be achieved by creating and controlling effective networks of social, economic and cultural strength”.
This article discusses these components and the advantages of an effective, well-maintained network.
2017-11-22 00:00:00 +0100
Part 2 of our blog series “Effective Social Media Marketing”
More than one-fourth of the world’s population is registered on Facebook: 1.37 billion people use Facebook every day, and the numbers are increasing every year. Fact is: Facebook is omnipresent and must not be missing in any marketing strategy. Because what this is all about is clear: reach, reach, reach. Nowhere else do we have the opportunity to reach so many people at the same time and market our product/our brand or a company as effectively as Facebook offers us. How often do we hear that you need to spend a whole lot of money to reach your target group? You can eliminate these worries directly, because Facebook marketing doesn’t need a mega-budget. What’s much more important for the start is the knowledge about your target group and your goal, because only about 2-15% of your fans or subscribers see your postings when it comes to organic reach. Therefore, it is important to understand the Facebook algorithm and to write precise and targeted contributions or to launch paid advertising campaigns. How do you reach your fans, how do you write good posts or how can you use Facebook advertising effectively? tamanguu gives you five tips for effective Facebook marketing: