Instagram on the Rise - 7 Tips for successful Marketing

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Part 1 of our blog series “Effective Social Media Marketing”

400 million daily users and 100 million daily photo uploads - anyone who has not yet been convinced that Instagram is a relevant platform for companies can perhaps be convinced by the clear figures. As more and more people turn their backs on Facebook or scale down their social engagement, the number of interactions on Instagram has skyrocketed in recent years. And even though themes such as fashion and beauty are still dominating the audiovisual network, more and more companies, brands and personalities are discovering Instagram as their “network to be”. As in all social media, there are unwritten and fixed rules for Instagram. Especially as a company, one should deal with the medium carefully in order not to scare off the (potential) followers by unauthentic posts. Here are seven tips on how to use Instagram as a successful marketing tool:

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Effective Social Media Marketing

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Being always up to date, knowing the latest trends, being networked with all our friends and colleagues - that is what we aspire to in today’s society. If you’re not online, you missed something. But how can you cope with the flood of information in the social media? And what exactly are they, these social networks? We all know Facebook, Twitter and others, whose roles are becoming increasingly important, especially in a professional context. But do we really know why they are hardly imaginable in our society and why we use them at all?

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The Power of Networking

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”Knowledge is power. Grades are everything. Qualifications before personality.” Those who have just finished high school, university or are still at the beginning of their career will have heard these or similar sentences many times. Because in our performance-oriented society, maximum performance is expected. However, once you have arrived in the real world of work, you quickly notice: yes, good performance is essential. But useful contacts and strong relationships are even more important.

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