Optimise your LinkedIn Profile - including Best Practice examples

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What business cards are in the analog world are professional social media profiles in the digital. International number one is LinkedIn. XING is also to be mentioned in German-speaking countries. The examples and tips in this article are based on LinkedIn.

I will supplement the tips in this article with concrete examples of inspiring profiles. Many thanks to the following people from my network for letting me use your profiles as Best Practice examples:
Angela Beeching, Music Career Coach, Speaker, Author: https://www.linkedin.com/in/angelabeeching/
Thomas Offner, Quarterback at PwC: https://www.linkedin.com/in/offner/
Matthias Reinholz, Digital Strategy & Marketing Consultant: https://www.linkedin.com/in/matthiasreinholz/

This article is an addition to the tamanguu Business Networking Master Class. Join our free step-by-step Business Networking Master Class now via the subscription form in the banner on the top right of this page!

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5 essential tips how you make your business trips more effective

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Recently I was on the road again to meet potential business partners or customers for tamanguu. I enjoy such trips, even if they can be mentally and physically demanding. But the great thing is that I meet interesting personalities, get to know and exchange ideas with them. And meanwhile I can push our startup tamanguu forward.

Generally, business trips are an integral part of today’s professional life. Meeting potential business partners or customers in person in their city or office is the best way to maintain relationships and network. Some business trips are a complete success - like my recent one. Some are not really satisfying.

In order that the latter doesn’t happen, here are my 5 essential tips for more effective business trips! Specifically using the example of the business trip that I have just finished.

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VIDEO: The Power of Networking - Asli Kaymaz

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Part 3 of our video series “The Power of Networking”

The music industry is, like all creative industries, the prime example of the relevance of networking. Especially in this area, creative processes and services and the emotional involvement with the own work and person have a significant impact and are important. tamanguu executes interviews with several selected interesting personalities of the music industries about their experiences, knowledge and opinions regarding networking and relationship management.

This time, we have interviewed the young artist manager Asli Kaymaz, who has gained experience in two interesting roles in the music business. She worked for Universal Music Germany, mainly as talent scout for their discovery and distribution platform Spinnup. Since 2015, she works as assistant for the head of the artist agency Chimperator Live GmbH, who are in charge for some Top10 charting artists from Germany like CRO, Bausa or Namika.

This interview is held in German language. Therefore, we prepared the videos with subtitles which you can enable in the YouTube player. Additionally to the subtitles, you can read the full transcript of the interview below.


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Music Industry Insight: A&R and Networking with Tjark Hartwig, Four Music

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“Networking is essential. You definitively have to know a lot of people.” (Tjark Hartwig, A&R-Manager, Four Music, Sony Music Germany)

When an artist decides to pursue his passion professionally, he has to make a variety of decisions: Who can help me with what matters? How do I have to perform? How do I connect to any contacts I need? Do I actually need a label? These are all questions that a young artist deals with - but not only the artist, labels also deal with exactly these topics: How can your own network be expanded? What does an artist need to be signed and where can I find these artists?

About this topic, tamanguu talked to Tjark Hartwig, A&R-Manager at the Berlin record label Four Music.

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5 Networking Stereotypes - and how to handle them

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Whoever visits networking events more often will have noticed that there are always recurring types of networkers. It may be stereotypes, but as we all know, there is always a big truth about such stereotypes. But which guys are they, how do I recognize them, deal with them? And if I find myself in the description: what should I pay attention to and what can I do better?

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