Networking

Why a strong Network is crucial for Success

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Sure, tamanguu.contacts stands for networking and relationship management. A tool that helps to strengthen relationships with important contacts in your own network.

In this blog article I explain why a strong network is crucial for economic success. Charles Fairchild writes in his book “Pop Idols and Pirates” to go with it: The aim of (the music industry) is to benefit from the dissemination of music material via sustainable networks. (…) This can best be achieved by creating and controlling effective networks of social, economic and cultural strength”.

This article discusses these components and the advantages of an effective, well-maintained network.

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VIDEO: The Power of Networking - Leandra Preissler

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Part 1 of our video series “The Power of Networking”

The music industry is, like all creative industries, the prime example of the relevance of networking. Especially in this area, creative processes and services and the emotional involvement with the own work and person have a significant impact and are important. tamanguu executes interviews with several selected interesting personalities of the music industries about their experiences, knowledge and opinions regarding networking and relationship management.

This first interview is held in German language. Therefore, we prepared the videos with subtitles which you can enable in the YouTube player. Additionally to the subtitles, you can read the full transcript of the interview below.

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Founders' Anecdotes: Discovering the Power of the own Network

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When I started becoming serious about the business idea of tamanguu, it was useful to comb my digital network on LinkedIn and XING with regard to persons who could contribute to tamanguu with their experience, knowledge or network and might be potential future customers later. This process was a real eye-opener since I recognised the strength of my network, which I wasn’t aware of and, therefore, didn’t use to its full extent in the past.

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The Power of Networking

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”Knowledge is power. Grades are everything. Qualifications before personality.” Those who have just finished high school, university or are still at the beginning of their career will have heard these or similar sentences many times. Because in our performance-oriented society, maximum performance is expected. However, once you have arrived in the real world of work, you quickly notice: yes, good performance is essential. But useful contacts and strong relationships are even more important.

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