Music Industry Insight: The 10 Rules of Personal Networking (Bobby Owsinski)

Music Industry Insight: The 10 Rules of Personal Networking (Bobby Owsinski)

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Admittedly, it’s been a while since I discovered the blog article “The 10 Rules of Personal Networking” by music industry master mind Bobby Owsinski. Since then I had planned to write a blog article about it as a supplement here in the tamanguu blog. Finally the time has come!

Bobby Owsinski describes in the article 10 important rules for business networking and relationship building, which is an excerpt from his book The Music Business Advice Book: 150 Immediately Useful Tips From The Pros.

An insight Bobby begins his article with is more important today than ever:

Regardless of how much talent you may have, unless someone hears about what you’re doing you’ll end up creating in your bedroom your whole life.”

This is not surprising given the ever-increasing daily uploads to Spotify (currently 40,000 tracks per day) and the general democratisation of music production, distribution, promotion and consumption through digitisation and globalisation.

In this article, I will go into each of Bobby Owsinski’s 10 rules in more detail without going into the book’s details.

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Optimise your LinkedIn Profile - including Best Practice examples

Optimise your LinkedIn Profile - including Best Practice examples

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What business cards are in the analog world are professional social media profiles in the digital. International number one is LinkedIn. XING is also to be mentioned in German-speaking countries. The examples and tips in this article are based on LinkedIn.

I will supplement the tips in this article with concrete examples of inspiring profiles. Many thanks to the following people from my network for letting me use your profiles as Best Practice examples:
Angela Beeching, Music Career Coach, Speaker, Author: https://www.linkedin.com/in/angelabeeching/
Thomas Offner, Quarterback at PwC: https://www.linkedin.com/in/offner/
Matthias Reinholz, Digital Strategy & Marketing Consultant: https://www.linkedin.com/in/matthiasreinholz/

This article is an addition to the tamanguu Business Networking Master Class. Join our free step-by-step Business Networking Master Class now via the subscription form in the banner on the top right of this page!

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5 essential tips how you make your business trips more effective

5 essential tips how you make your business trips more effective

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Recently I was on the road again to meet potential business partners or customers for tamanguu. I enjoy such trips, even if they can be mentally and physically demanding. But the great thing is that I meet interesting personalities, get to know and exchange ideas with them. And meanwhile I can push our startup tamanguu forward.

Generally, business trips are an integral part of today’s professional life. Meeting potential business partners or customers in person in their city or office is the best way to maintain relationships and network. Some business trips are a complete success - like my recent one. Some are not really satisfying.

In order that the latter doesn’t happen, here are my 5 essential tips for more effective business trips! Specifically using the example of the business trip that I have just finished.

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