Networking

Music Industry Insight: It is not what you know, it is who you know (Richard James Burgess)

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At Wallifornia MusicTech I had the honour to meet Richard James Burgess, (CEO A2IM). At the conference we talked about our doctoral theses and exchanged them in the further email communication.

The core topic of tamanguu respectively tamanguu.contacts is business networking, i.e. the establishment and maintenance of your own contact network in order to be economically more successful. The importance of the network, or rather a well-maintained network, is the topic of the case study in Richard James Burgess’ doctoral thesis. The major title of the doctoral thesis is: “Structural Change in Music Industry: The evolving Role of the Musician”. In the aforementioned case study “It is not what you know, it is who you know” James reports on his first time in England, which shows how difficult it is to build on the previous success without a strong network despite successes and grown networks in other countries. In fact, I experienced it similarly in my time in England (2009-2012), when I wrote my doctoral thesis about artist development in the music industry.

Actually, “It is not what you know, it is who you know” doesn’t hit the nail on its head. It would need to end with “who knows you”, as in the ideal solution, it is your relevant business partner who continuously choose you to work with or to recommend to other potential customers. That’s tamanguu’s top-of-mind approach which we pursue in our guided relationship management.

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VIDEO: The Power of Networking - Asli Kaymaz

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Part 3 of our video series “The Power of Networking”

The music industry is, like all creative industries, the prime example of the relevance of networking. Especially in this area, creative processes and services and the emotional involvement with the own work and person have a significant impact and are important. tamanguu executes interviews with several selected interesting personalities of the music industries about their experiences, knowledge and opinions regarding networking and relationship management.

This time, we have interviewed the young artist manager Asli Kaymaz, who has gained experience in two interesting roles in the music business. She worked for Universal Music Germany, mainly as talent scout for their discovery and distribution platform Spinnup. Since 2015, she works as assistant for the head of the artist agency Chimperator Live GmbH, who are in charge for some Top10 charting artists from Germany like CRO, Bausa or Namika.

This interview is held in German language. Therefore, we prepared the videos with subtitles which you can enable in the YouTube player. Additionally to the subtitles, you can read the full transcript of the interview below.


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Music Industry Insight: A&R and Networking with Tjark Hartwig, Four Music

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“Networking is essential. You definitively have to know a lot of people.” (Tjark Hartwig, A&R-Manager, Four Music, Sony Music Germany)

When an artist decides to pursue his passion professionally, he has to make a variety of decisions: Who can help me with what matters? How do I have to perform? How do I connect to any contacts I need? Do I actually need a label? These are all questions that a young artist deals with - but not only the artist, labels also deal with exactly these topics: How can your own network be expanded? What does an artist need to be signed and where can I find these artists?

About this topic, tamanguu talked to Tjark Hartwig, A&R-Manager at the Berlin record label Four Music.

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5 Networking Stereotypes - and how to handle them

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Whoever visits networking events more often will have noticed that there are always recurring types of networkers. It may be stereotypes, but as we all know, there is always a big truth about such stereotypes. But which guys are they, how do I recognize them, deal with them? And if I find myself in the description: what should I pay attention to and what can I do better?

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Getting the most out of Networking Events

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Whether Reeperbahn Festival, Midem, SXSW or another of the numerous industry get-togethers: in the music industry, there is a lot of networking going on. Here you can make valuable contacts and not infrequently create a new job or project opportunity. But even though these events are usually rather casual, the attendance of a networking evening should not remain unplanned. Our Networking Timetable tells you how to get the most out of such a meeting.

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