Music Business

Music Industry Insight: A&R and Networking with Tjark Hartwig, Four Music

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“Networking is essential. You definitively have to know a lot of people.” (Tjark Hartwig, A&R-Manager, Four Music, Sony Music Germany)

When an artist decides to pursue his passion professionally, he has to make a variety of decisions: Who can help me with what matters? How do I have to perform? How do I connect to any contacts I need? Do I actually need a label? These are all questions that a young artist deals with - but not only the artist, labels also deal with exactly these topics: How can your own network be expanded? What does an artist need to be signed and where can I find these artists?

About this topic, tamanguu talked to Tjark Hartwig, A&R-Manager at the Berlin record label Four Music.

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5 Networking Stereotypes - and how to handle them

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Whoever visits networking events more often will have noticed that there are always recurring types of networkers. It may be stereotypes, but as we all know, there is always a big truth about such stereotypes. But which guys are they, how do I recognize them, deal with them? And if I find myself in the description: what should I pay attention to and what can I do better?

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Getting the most out of Networking Events

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Whether Reeperbahn Festival, Midem, SXSW or another of the numerous industry get-togethers: in the music industry, there is a lot of networking going on. Here you can make valuable contacts and not infrequently create a new job or project opportunity. But even though these events are usually rather casual, the attendance of a networking evening should not remain unplanned. Our Networking Timetable tells you how to get the most out of such a meeting.

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VIDEO: The Power of Networking - Eva Ries

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Part 2 of our video series “The Power of Networking”

The music industry is, like all creative industries, the prime example of the relevance of networking. Especially in this area, creative processes and services and the emotional involvement with the own work and person have a significant impact and are important. tamanguu executes interviews with several selected interesting personalities of the music industries about their experiences, knowledge and opinions regarding networking and relationship management.

We are glad and proud to present this interview with the internationally experienced, high-profile artist manager Eva Ries, who has been working for 25 years in the USA in various positions. Outstanding to mentioned are her management activities for RZA / Wu-Tang Clan, her position as Vice President International Marketing at Sony Music and her A&R and general manager activities for BMG Ariola with the signing of DJ Tomekk feat. Curse “Ich lebe für Hip Hop”.

This interview is held in German language. Therefore, we prepared the videos with subtitles which you can enable in the YouTube player. Additionally to the subtitles, you can read the full transcript of the interview below.

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7 crucial characteristics of artist brands and other human brands

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Brand management for artists (or other personal brands) is a central topic at tamanguu. Every module developed by tamanguu in the future deals with it; just like every artist, every manager and every entrepreneur - whether active or subliminal.

Brand management has a large impact on artist development, because every artist in the music industries can and should be seen, managed and marketed as a brand. The strength and reputation of the brand are significant for the success of music products, as music is an experience. This means that consumers are not able to assess product quality before they consume it.

In addition, the current oversupply of artists and advertising messages requires distinctive artist and music brands. Well-known brands receive more attention from potential customers. Keeping the consumers’ attention is a more difficult task in today’s saturated media environment. It requires the understanding and management of music artists and companies as brands in order to increase the chance to attract and retain the attention and preference of the consumers.

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