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Music Business

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Future Music Camp Recap

2018-05-07 00:00:00 +0200

Photo Copyright: Sven Tillack

The website of the Popakademie, organizer and location of the event, describes what is and was essential for the Future Music Camp in addition to content topics: “As always, an important part of the Future Music Camp: Networking!”*

On the 26th and 27th April the ninth Future Music Camp took place and tamanguu was present. This year’s theme of the industry meeting was “ Digitalisation in live business “. The ever growing and meanwhile economically strongest sub-market of the music industry was the centre of the keynotes in the morning as well as of the discussions and sessions in the afternoon. How do we deal with the oversupply of events? How are ticketing, analytics or marketing changing as a result of digitalisation?

About the Relevance of Record Labels

2018-04-18 00:00:00 +0200

Brave new digital (music) world?

If you had to invest a lot of money in the marketing machinery in the past, you could do it yourself through social media with Facebook, Instagram and co. Whether newcomer, already established music artist or also actors of completely different industries - there seemed to be no limits to self-marketing. Social Media seemed to be THE marketing tool. It revolutionised classic marketing methods - a new era began with the rise of so-called social media stars.

The music industry was also affected by these developments. Music labels no longer had the same meaning as before. Musicians could suddenly be the blacksmiths of their own happiness, interact personally online with large crowds of people, discover the opinions and needs of their fans, and build an emotional connection through personal messages. Planning and executing a release in DIY style seemed simple and therefore attractive - especially for musicians without a label. But…

VIDEO: The Power of Networking - Asli Kaymaz

2018-04-11 00:00:00 +0200

Part 3 of our video series “The Power of Networking”

The music industry is, like all creative industries, the prime example of the relevance of networking. Especially in this area, creative processes and services and the emotional involvement with the own work and person have a significant impact and are important. tamanguu executes interviews with several selected interesting personalities of the music industries about their experiences, knowledge and opinions regarding networking and relationship management.

This time, we have interviewed the young artist manager Asli Kaymaz, who has gained experience in two interesting roles in the music business. She worked for Universal Music Germany, mainly as talent scout for their discovery and distribution platform Spinnup. Since 2015, she works as assistant for the head of the artist agency Chimperator Live GmbH, who are in charge for some Top10 charting artists from Germany like CRO, Bausa or Namika.

This interview is held in German language. Therefore, we prepared the videos with subtitles which you can enable in the YouTube player. Additionally to the subtitles, you can read the full transcript of the interview below.


Music Industry Insight: A&R and Networking with Tjark Hartwig, Four Music

2018-03-28 00:00:00 +0200

“Networking is essential. You definitively have to know a lot of people.” (Tjark Hartwig, A&R-Manager, Four Music, Sony Music Germany)

When an artist decides to pursue his passion professionally, he has to make a variety of decisions: Who can help me with what matters? How do I have to perform? How do I connect to any contacts I need? Do I actually need a label? These are all questions that a young artist deals with - but not only the artist, labels also deal with exactly these topics: How can your own network be expanded? What does an artist need to be signed and where can I find these artists?

About this topic, tamanguu talked to Tjark Hartwig, A&R-Manager at the Berlin record label Four Music.

5 Networking Stereotypes - and how to handle them

2018-03-12 00:00:00 +0100

Whoever visits networking events more often will have noticed that there are always recurring types of networkers. It may be stereotypes, but as we all know, there is always a big truth about such stereotypes. But which guys are they, how do I recognize them, deal with them? And if I find myself in the description: what should I pay attention to and what can I do better?