2018-02-07 00:00:00 +0100
Part 5 of our blog series “Effective Social Media Marketing”
Videos are everywhere and - combined with a clever strategy - a very powerful marketing tool. Record companies, artists, influencers, event organisers, media companies and many other companies from a wide variety of industries have been relying on high-quality video material for many years in order to reach their target group. Recently we have already given some tips on which ingredients will lead you to a successful YouTube channel. But since success always comes with money, this time we’ll show you how to monetize your content on YouTube.
2018-01-10 00:00:00 +0100
Part 4 of our blog series “Effective Social Media Marketing”
Moving images are becoming increasingly important in digital communication. Everybody using social media will have noticed for a long time that more and more videos appear in the timeline not only on YouTube, but also on Instagram and Facebook. Although Facebook prefers Facebook Video and Instagram doesn’t allow you to upload direct YouTube videos, YouTube still is the largest and most important video platform on the net: as the second largest search engine after Google, the service attracts more than one billion users a month with its 400 hours of uploaded video per minute (!). An inexperienced user can get sick with this enormous amount of video competition. After all, how can you successfully present your own videos to your target group? There is no patent formula, but there are still some tips on how to optimize your own channel and how to be preferred by the YouTube algorithms.
2017-12-07 00:00:00 +0100
Part 3 of our blog series “Effective Social Media Marketing”
Twitter is fast moving. Twitter means interaction. And above all: Twitter is a mystery for many companies. While Facebook has meanwhile found a firm place in every marketing strategy, no matter how small, and Instagram has also become a relevant marketing tool, the microblogging service with the little blue bird is often overlooked. “Twitter overtaxes me, I don’t know how to integrate it”, it says on one hand, or “You can hardly advertise there” elsewhere. But you shouldn’t give up too fast, because: yes, having a successful Twitter account is time-consuming. BUT once you have established a certain, interested followership, it will interact with you and your product respectively your company like on no other platform.
Here are 7 tips on how to build Twitter as a successful marketing tool for you:
2017-11-22 00:00:00 +0100
Part 2 of our blog series “Effective Social Media Marketing”
More than one-fourth of the world’s population is registered on Facebook: 1.37 billion people use Facebook every day, and the numbers are increasing every year. Fact is: Facebook is omnipresent and must not be missing in any marketing strategy. Because what this is all about is clear: reach, reach, reach. Nowhere else do we have the opportunity to reach so many people at the same time and market our product/our brand or a company as effectively as Facebook offers us. How often do we hear that you need to spend a whole lot of money to reach your target group? You can eliminate these worries directly, because Facebook marketing doesn’t need a mega-budget. What’s much more important for the start is the knowledge about your target group and your goal, because only about 2-15% of your fans or subscribers see your postings when it comes to organic reach. Therefore, it is important to understand the Facebook algorithm and to write precise and targeted contributions or to launch paid advertising campaigns. How do you reach your fans, how do you write good posts or how can you use Facebook advertising effectively? tamanguu gives you five tips for effective Facebook marketing:
2017-11-01 00:00:00 +0100
Part 1 of our blog series “Effective Social Media Marketing”
400 million daily users and 100 million daily photo uploads - anyone who has not yet been convinced that Instagram is a relevant platform for companies can perhaps be convinced by the clear figures. As more and more people turn their backs on Facebook or scale down their social engagement, the number of interactions on Instagram has skyrocketed in recent years. And even though themes such as fashion and beauty are still dominating the audiovisual network, more and more companies, brands and personalities are discovering Instagram as their “network to be”. As in all social media, there are unwritten and fixed rules for Instagram. Especially as a company, one should deal with the medium carefully in order not to scare off the (potential) followers by unauthentic posts. Here are seven tips on how to use Instagram as a successful marketing tool: