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Instagram on the Rise - 7 Tips for successful Marketing

2017-11-01 00:00:00 +0100

Part 1 of our blog series “Effective Social Media Marketing”

400 million daily users and 100 million daily photo uploads - anyone who has not yet been convinced that Instagram is a relevant platform for companies can perhaps be convinced by the clear figures. As more and more people turn their backs on Facebook or scale down their social engagement, the number of interactions on Instagram has skyrocketed in recent years. And even though themes such as fashion and beauty are still dominating the audiovisual network, more and more companies, brands and personalities are discovering Instagram as their “network to be”. As in all social media, there are unwritten and fixed rules for Instagram. Especially as a company, one should deal with the medium carefully in order not to scare off the (potential) followers by unauthentic posts. Here are seven tips on how to use Instagram as a successful marketing tool: