Founder's Comment: Seth Kallen in the Forbes Interview about Artist Management- Posted by Johannes Ripken
This article is a comment of tamanguu co-founder Johannes Ripken on the following article: “How to manage Pop Stars like X Ambassadors” with artist manager Seth Kallen
A few days ago, I read this interesting interview by the Forbes editor Danny Ross and directly had some thoughts on this, which I want to share with you as “Lesson learned” for artist management. Seth Kallen is a successful and experienced New York-based artist manager.
I draw the essence from the interview below and supplement it with technical background knowledge, but I also recommend to read the entire interview as this is very interesting.
7 crucial characteristics of artist brands and other human brands- Posted by Johannes Ripken
Brand management for artists (or other personal brands) is a central topic at tamanguu. Every module developed by tamanguu in the future deals with it; just like every artist, every manager and every entrepreneur - whether active or subliminal.
Brand management has a large impact on artist development, because every artist in the music industries can and should be seen, managed and marketed as a brand. The strength and reputation of the brand are significant for the success of music products, as music is an experience. This means that consumers are not able to assess product quality before they consume it.
In addition, the current oversupply of artists and advertising messages requires distinctive artist and music brands. Well-known brands receive more attention from potential customers. Keeping the consumers’ attention is a more difficult task in today’s saturated media environment. It requires the understanding and management of music artists and companies as brands in order to increase the chance to attract and retain the attention and preference of the consumers.