tamanguu blog

Review: Wallifornia MusicTech Convention 2018

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Four days at Wallifornia MusicTech are over - a review.

The MusicTech conference took place for the second time ever within the prestigious and well-known music festival Les Ardentes. While 80,000 people celebrated outside with excellent weather conditions, a business conference for the music industry and the music technology sector was held in the Halle des Foires in Liège. Every day, top speakers held keynotes and panels on innovations and discussion topics related to the music industry and music technologies.

A selection of speakers:

  • Scott Cohen (Founder and CEO of The Orchard),
  • Steve Mayall (CEO Music Ally),
  • James Burgess (CEO A2IM),
  • Helienne Lindvall (Songwriter, Journalist),
  • Stefan Baumschlager (Head of Business Development Sendmate, Record Bird),
  • Dave Allen (CEO North Music, formerly Apple Beats),
  • Cliff Fluet (Commercial, Strategic, Legal Advisor for Media, Music, Film, Sport companies).

For a relatively small conference with no more than 400 professional visitors, this was a remarkable line-up.

In conversation with the organizer Gerome Vanhelf, the objective of how the Wallifornia MusicTech conference should develop further also became clear: No more than 500 trade visitors, high-quality speakers, selected startups. We ourselves have directly noticed the advantage of this limitation and focus. All participants, including the well-known speakers, had enough time and rest for conversations, discussions and matchmaking. Many thanks to our meeting partners, who include the above mentioned and more, for your time and for further cooperation! At this point it should also be noted that we have got to know other exciting start-ups that we want to name very briefly:

  • Tonik Sound: Technological innovations for musical instruments, such as their guitar amplifier, which is directly attached to the guitar without an external amplifier!
  • Music Traveler: Web platform for comfortable booking of rehearsal rooms for musicians and bands
  • Viamuse: Social Listening App, also from Kiel
  • SoonVibes: Talent Development Platform for artists and springboard to business partners
  • Tapes UK: DJ promotion platform with guaranteed attention and feedback from the DJs for the Grime genre in the UK
  • Maze Tools: Innovative audiovisual synthesizer/sequencer for the fusion of music production, performance and visualization
  • Ridline: Tech and backstage rider in one tool for time saving and quality assurance for artists, booking agents and event operators

Since the conference is only in its second year, there is still a lot of room for improvement. The feedback on the event, which is also essential for this “startup”, is sent directly to the organisation team.

Many thanks for the commitment of the team! Many thanks for all helpful and inspiring conversations with new and old acquaintances! Many thanks to Matthias and Claudia from the MusicTech Germany Association! Thank you for a good time in Liège!

All information about the Wallifornia MusicTech: http://walliforniamusictech.com/

Also interesting in this context:

“Waterkant 2018 Startup Festival Review”

“Getting the most out of Networking Events”

In this sense: Happy Networking!

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tamanguu at Wallifornia MusicTech Convention 2018

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A new milestone for tamanguu: the Wallifornia MusicTech convention in Liège in Belgium is coming up and tamanguu will be present for the first time at a convention with its own booth! Four days, from 05.07. to 08.07., we inform the visitors about our application and our startup. And the great thing is that there are only a few conventions that fit like this one.

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Review: Waterkant Startup Festival 2018

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The Waterkant Startup Festival in Kiel (14.06. - 15.06.2018) has once again shown that Kiel is a fantastic location for the startup world. More than 1,000 people gathered on the grounds of the former naval aviator squadron 5 (MFG5 Area) in Kiel-Holtenau.

A day and an evening of intensive networking, twice at the podium myself, inspiring sessions and meetings of old and new contacts. This is the best way to summarize the Waterkant. In the following, however, I will go into more detail about what I experienced.

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Smart Networking Workshop at the Waterkant Startup Festival

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Only a few days until the Waterkant Startup Festival in Kiel (14th - 15th June 2018). Reason enough to wave the flag again for this great event.

You can expect a wonderful maritime mix of start-ups, technologies, innovations and the always existing closeness to the water, which is not only a result of the exclusive location. The Waterkant Festival takes place again in the MFG5 area in Kiel between Holtenau and Friedrichsort, where military helicopters were based just a few years ago.

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Music Industry Insight: Publishing Deal and Law with Julia Frese, Zimmermann & Decker

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Contracts, paragraphs and clauses are normally not part of the most favourite topics for artists and managers. When an artist decides to contractually commit to a publisher for a certain period of time, questions about questions come to his mind. Both the artist and the artist manager should deal with a submitted contract in peace - after all, it is about the rights to the artist’s creative property.

Creative property is a composition (lyrics and melody of a song) that is protected by the copyright. If a TV station wants to use a song for a commercial, the artist’s publisher is asked in 100% of the cases to conclude a so-called synch deal between TV station and publisher. It doesn’t matter whether it is a cover or the original song - in both cases the intellectual property, i.e. the composition, is used. If the original recording is used, it additionally concerns the neighbouring rights which are administered by the label. But more about this in the second part of our mini contract series.

tamanguu talked to Julia Frese, a lawyer in the music law firm Zimmermann und Decker, and clarified the most important legal questions that an artist manager or an artist should ask himself with regard to a publishing deal.

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