Networking Blog by tamanguu

Review: c/o pop Festival 2018

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Between 29th August and 2nd September the c/o pop Festival took place in Cologne.

A few days after the 15th c/o pop in Cologne we would like to share our experiences with you.

This year’s 15th anniversary edition once again featured many open-air concerts, showcases and club nights by national and international artists. The focus is always on presenting the regional music scene and newcomers and paving the way for the international market. Artists such as Franz Ferdinand, The Whitest Boy Alive and AnnenMayKantereit were able to start their careers with the annual Pop NRW Young Talent Award presented at c/o pop.

The c/o pop Convention took place parallel to the c/o pop Festival on the 30th and 31st August. At the specialist conference for the music industry, keynotes and panels on a wide range of topics in the INTERACTIVE and BRANDS & MUSIC areas were heard on Thursday and EXCHANGE & CONNECT and NEW TALENT on Friday.

Top-class speakers from the music and tech industry were invited to the individual topics. Lectures on syncrights, campaign management for major brands working with music, virtual reality, augmented reality, blockchain technology, (music) marketing and AI are just some of the topics discussed.

A selection of speakers:

A major goal of the c/o pop Convention is to connect the German pop music scene with each other and to offer newcomers and aspiring professionals a platform to get in touch with established business people. Between the individual panels there was always enough time for conversations, discussions and exchange of contact data. Even before the event, the Delegates Database made it possible to view and contact the convention participant list in order to optimally prepare for speakers and participants and make appointments at c/o pop.

Unfortunately, it is not possible to buy an all-in-one ticket for the c/o pop festival and convention, but it is still quite affordable for a festival in size and with the offer (“festival packages” divided by genre are available from 42 euros, the convention ticket even from 30 euros). However, some concerts are also included in the convention ticket, where you can network and discover new musical talents. For example, you could visit the PopNRW award ceremony of the PopNRW Young Talent Promotion, where the winning bands played, or one of the numerous showcases of the c/o pop participating countries, where the currently most promising artists of the respective countries played.

Finally, it should be said that this event is especially worthwhile for newcomers to visit keynotes and panels on business topics. Many of the topics dealt with were more about the absolute basics. For business networking and relationship building, the c/o pop Festival is highly recommended, we used the Delegates Database intensively to prepare ourselves perfectly for the event.

Also interesting in this context:

“VIDEO Series: The Power of Networking”

“6 Steps to prepare best for networking at c/o pop and the Reeperbahn Festival”

In this sense: Happy Networking!

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Festival September: Meet the tamanguu Team at the upcoming Events

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This will be a crazy September!

And we are present at every event! If you are there too, we would love to meet you! The best way to contact us is via the possible ways (email, phone, social media)! Read below to find out who from our team will be there and what we will be doing there!

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6 Steps how to prepare best for Networking at c/o pop and Reeperbahn Festival

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The German music industry is facing two of the most important annual events: on the last weekend in August, the c/o pop in Cologne and only three weeks later, the Reeperbahn Festival, probably the most important industry meeting in Germany, takes place in Hamburg. At the Reeperbahn Festival and c/o pop keynotes, sessions and workshops will meet showcases and other live concerts (Die c/o pop Convention in Cologne on 30 and 31 August, the Reeperbahn Festival in Hamburg from 19-22 September).

If you would like to attend one of the two industry meetings or even both festivals, you can get your tickets here:

And those, who want to effectively expand and maintain their network at these events, should prepare themselves so that their visit to the industry meeting will be a success. Here are the six steps to be perfectly prepared for your business networking:

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Music Industry Insight: It is not what you know, it is who you know (Richard James Burgess)

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At Wallifornia MusicTech I had the honour to meet Richard James Burgess, (CEO A2IM). At the conference we talked about our doctoral theses and exchanged them in the further email communication.

The core topic of tamanguu respectively tamanguu.contacts is business networking, i.e. the establishment and maintenance of your own contact network in order to be economically more successful. The importance of the network, or rather a well-maintained network, is the topic of the case study in Richard James Burgess’ doctoral thesis. The major title of the doctoral thesis is: “Structural Change in Music Industry: The evolving Role of the Musician”. In the aforementioned case study “It is not what you know, it is who you know” James reports on his first time in England, which shows how difficult it is to build on the previous success without a strong network despite successes and grown networks in other countries. In fact, I experienced it similarly in my time in England (2009-2012), when I wrote my doctoral thesis about artist development in the music industry.

Actually, “It is not what you know, it is who you know” doesn’t hit the nail on its head. It would need to end with “who knows you”, as in the ideal solution, it is your relevant business partner who continuously choose you to work with or to recommend to other potential customers. That’s tamanguu’s top-of-mind approach which we pursue in our guided relationship management.

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Review: Wallifornia MusicTech Convention 2018

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Four days at Wallifornia MusicTech are over - a review.

The MusicTech conference took place for the second time ever within the prestigious and well-known music festival Les Ardentes. While 80,000 people celebrated outside with excellent weather conditions, a business conference for the music industry and the music technology sector was held in the Halle des Foires in Liège. Every day, top speakers held keynotes and panels on innovations and discussion topics related to the music industry and music technologies.

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